Task 2 – Research, Proposal, Concept Drawings, Audience Profile, Image Manipulation, Pros and Cons

RESEARCH

Polite note: Due to formatting issues, I have lost work and thus have only been able to produce 3 existing packaging analysis instead of the 6 requested.

images.jpeg

This is a logo for Riverford Organics, an organic vegetable company that provides locally sourced produce.

This design would have been created using a vector programme as it is constructed using shapes. I like the simplicity of the design and how the colour fills don’t quite fit tidily into the outlines of the vegetables. This gives the logo a casual and inviting aspect that I plan to emulate in my product.

 

hebrideanseasaltbrandrefreshandpackagingdesign-1.960x0.jpg

This packaging may have been designed using Adobe Photoshop using the pen tool to draw the path of the text, then using the text tool to draw along the line. This is a simplistic but very effective design and the variety of colours creates the illusion of the sea and its different shades of blue. The left and right design have accent colours that correlate nicely with the packaging. Overall, these designs are very simple but effective and this simplicity is something I will keep to mind when designing my own products.

 

 

These designs, again, are very simple but effective. I like that the designer changed certain aspects such as colours or images but kept the overall look of the packaging uniform so the buyer can recognise these products as part of the same brand. The colours used from product to product are also very different to each other so there can be no confusion between flavours or ingredients for the buyer.

 

My designs for my own packaging have been inspired by the above existing packages.

The target audience profile for my packaging is

Pros and Cons

Originally I began to emulate the design in the Hebridean Sea Salt packaging (can be found above) but I found this to be difficult to do as a beginner with PhotoShop. My idea was to have the strap lines and key selling points of the product waving along the box in various earthy colours such as brown and a deep green. This idea was also very time-consuming so I went for a simpler idea.
I studied the existing Delish packaging

 

 

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s