I began by using the basic template of the packaging and shortened it as the client wanted the packaging to be smaller. I then overlayed a simple image of lemons to use on the base of my product. I locked this layer so it could not be edited and I could add layers with ease.
I then placed boxes over the background and added green and yellow trim from the existing images using the colour dropping tool to ensure I kept with the same house colour scheme. I edited the opacity of the layers.
I then placed images of lemons and thyme over the text boxes, editing the opacity so they laid nicely as background images. I then added the Delish logo onto the front of the bog.
Then I chose a font I felt fitted well with the product and added text inspired from the model Delish packaging. These pieces of text were laid over additional faint text boxes so they could be read clearly over the yellow background.
I took inspiration from the check marks on the existing Delish packaging and emulated this in my design.
To make text stand out, I placed white boxes underneath.
To create the other designs I used my existing art-based design and removed the images.
I then placed an image of Cornwall as the background and locked this layer. I used an image of Cornwall to relate to the “cornish sea salt” in the product.
I added white backgrounds to make text stand out.
I changed the colours of the trim from green and yellow to shades of blue taken from the background photo of Cornwall.
I followed the same process for my final design, changing the background and the colours of the trim around the text boxes.