Research

Doorstep Arts

https://doorsteparts.wordpress.com/

 

The Doorstep Arts blog would be an ideal platform to publish my interview. This blog consists of posts and findings by members of the theatre company Doorstep Arts. Here they post about anything they find interesting, and they would embrace my interview about them.

 

Musical Theatre Magazine

http://musicaltheatremagazine.com/

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Musical Theatre Magazine is an online publication of articles from voice coaches, award winners and theatre performers.

My interview would easily suit this magazine as it features topics such as the build up to professional theatre.

This magazine, however, feels too “loud” and my interview discusses sensitive topics that may not be respectfully reflected if I emulated the house style of this magazine with their bright colours and bold imagery.

 

 

The Stage

https://www.thestage.co.uk/

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The Stage is an online website that works as a platform for all news about theatre. They have different categories for easy navigation, including a section dedicated to interviews where my interview could be published.

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The Stage has a simplistic array of colours and a contemporary feel.
The above interview is not laid out as a double-page spread, however there are elements that I will emulate in my own double-page spread.

For example, they have used bold black text for questions and titles. They have also used their signature blue colour to highlight important words to links.

They have also used one large image of the interviewee in one of his performances, which is relevant to the article.

I will create my double-page spread for The Stage, pretending The Stage is a print magazine.

I will emulate their house styles and use relevant imagery to the topics discussed to make my page seem like it could really be published in this magazine.

 

Production Schedule

12/05/2017 – Email Hugh asking if he’d like to be interviewed

22/05/2017 – Interview with Hugh recorded on my phone. Also take pictures after the interview using timer on my phone. Afterwards, transcription of the interview for my double-page spread onto a word document.

01/06/2017 – Research similar magazines and create my double-page spread using the Adobe Creative Suite software.

03/06/2017 – Go over double-page spread and ensure it looks like a real magazine. Correct typing errors and add relevant images.

 

Task 1: Interview Research Portfolio

My interview is between myself and aspiring director Hugh Malyon discussing the amateur theatre industry.
It will be published in The Stage, an online theatre magazine aimed at all fans of theatre as there is content that appeals to all audiences.

My interview article, in particular, is aimed at young theatre performers and their practitioners as it is a tool that can be used to gain awareness of the issues involved in the field of youth theatre.
I have chosen to interview Hugh as he is an active member of my youth theatre group and assistant director to Dr Erin Walcon and our productions.

Hugh suffers from a chronic disability, however he does not allow this to become a barrier and successfully achieves his goals.

Hugh has always been involved in theatre and discovered his desire to become a director in 2013 when first given his opportunity to direct a theatre production. Now he works alongside all co-directors of Doorstep Arts in Torbay.

 

 

 

 

  • Research and identify your target audience and chosen magazine genre
  • Issues or products interviewee is involved in
  • Previous activities of interviewee
  • Comments by others regarding interviewee
  • Story context research- facts and figures (Recording key facts and dates about topic)

 

Interview Planning

Interview Planning

  • Production schedule
  • Contact list
  • Treatment- purpose and target audience of the print interview, Appropriate setting and ambience, Recording methods
  • Introduction and summery

 

Interview location

Palace Theatre Arena Space at 9pm on 22nd May 2017

Interview Script and Questions

Included in email confirmation

Clearances

As my interviewee has a disability, he is unable to sign the waiver. However, the terms of my interview were agreed to via his email response and also verbally at the beginning of my interview.

 

Equipment

Mobile Phone (Camera and microphone) for taking photograph of myself and Hugh and to record the interview.

Script for myself

Chair for myself

 

Email Confirmation

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Evaluation

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This is an evaluation of my final photographic portfolio.

My photography falls into the genre of abstract and I circled my work around the theme of “optical illusion”.

As mentioned in my sketchbook, my original idea was based around the environment and I used elements of this planning my my final products.
For example, as my shooting location was a recycling centre, I was able to utilise my surroundings by using the setting as my prop. While there, I found the featured mirror in my shoots.

 

Inspiration

My theme was inspired by works by Daniel Kukla that I discovered on the Daily Mail website called “The easels in the desert: Photographer captures stunning mirrored reflections in American valley that look like paintings”

http://www.dailymail.co.uk/news/article-2213809/Daniel-Kukla-Photographer-captures-stunning-mirrored-reflections-American-valley-look-like-paintings.html

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Kukla places mirrors in easels and took photographs at careful angles to make the reflections appear as paintings.

One of my images was directly inspired by Kukla’s work (pictured below).

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My pictures are above. I didn’t include these in my final shoot as I found that they didn’t provide my desired optical illusion. However, I enjoyed experimenting with the direct reflection of the bricks, similarly to the rock reflection image of Kukla’s.

Also, the crack in the mirror spoiled the illusion.

Similarly, below is a side-by-side comparison of another of my images that was inspired by Kukla.

Target Audience

My final images, although intriguing, are quite contemporary. I believe an audience of young adults, or perhaps aspiring photographers like myself, would appreciate my work the most.

I believe most of my audience would appreciate figuring out how the illusion is created, and then perhaps realise the simplicity of the images and not be as impressed.

Context

Culturally, I think my images could be used to portray images and ideology. For example, the reflection in the image could be that of a hardship in the world such as homelessness, but the location of the mirror could be in front of a rich person’s house.

This is one of my images that I feel could potentially reflect this. I used a grid with large bars over the top of the reflection of the trees to create this image.

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The bars reflect the cold and constrained society and the trees represent the trapped or imprisoned organic culture in our society.

Critique – If I was to take this image again, I would reinforce this idea perhaps with a caption or by placing the mirror underneath all of the bars.

 

 

 

 

Critique

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This is my favourite photo from the shoot. I like the strong contrast between the plain gravel and the bright trees. The strong tree branch running through the middle of the reflection is also a drawing point for the viewer.

If I was to take this image again, I would centre the mirror to maintain an element of symmetry.

I would also avoid fingerprints on the mirror as they spoil the illusion, however this was somewhat unpreventable as I couldn’t manoeuvre the mirror without touching the glass directly and I was at risk of breaking the mirror further if I wiped it too often.

 

 

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I found with all of my photos that my camera really struggled to focus on the whole desired image. Because of this, I decided my main focus was to be the reflection in the mirror.

I believe this image works well because the mirror is well-centred and the contrast between the two elements of the photo compliment each other.

I would, next time, take this image from a more direct angle as the mirror is too obvious. This may also have increased the possibility of focusing the whole image.

 

 

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With this image, I really played with my theme to create an illusion. You can just about see the mirror in this image, and I achieved this by taking the photo from a low angle and holding the mirror enough so that I, myself, couldn’t notice the mirror immediately when first looking through the camera lens.

With this image I also practised working with the Rule of Thirds. The head of the daisy in this image is the focal point/point of interest as it is in the lower right third of the photo.

I think the clean, bright daisy also compliments the overall photo because it features all organic life.

 

 

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With this image, I played with the reflection to create a straight line between the role and the its reflection.

If I was to take this image again, I would attempt to create a stronger contrast in the reflection in the mirror, as the trees are uninteresting.

The outline of the pole works as leading lines and draws the attention down to the mirror where the viewer can be told how the image was created.

I achieved this image successfully be keeping the pole and its reflection in focus and I think this worked well to achieve my intentions. If I was to take this again, however, I would try to focus the whole reflection in the mirror to create a stronger image.

 

With the above two images, I played with the theme of “portals”. There is a heavy contrast between the blue background of the left image and the reflection of the trees. This photo also feels the most natural as the angle is centred. I didn’t have to take this photo as a strategic angle to avoid my own reflection and thus I achieved a balanced image.

The image on the right captures a car, road signs and trees, almost reflecting a different world compared to the rusty background. I also attempted to line certain elements with each other like the top of the ground.

 

Conclusion

Overall, I found this shoot successfully achieved my intentions. I really enjoyed this shoot and managed my time well to avoid rushing these images.

If I was to take these images again, I would avoid fingerprints in the mirror to not spoil the illusion.

Also, I would work harder and seek guidance from peers such as my tutors to try and get my camera to focus on the whole images to avoid blur.

Applications of Photography report

Photography is a form of image making using cameras. These images can be created through analogue and digital methods such as film development and modern cameras.

The photography industry contains many different genres of photography, and this report discusses these genres along with their advantages and disadvantages.

Fashion

This genre is photography of clothing and other fashion accessories such as shoes and jewellery.

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One of the earliest evidences of this genre was in 1856, in which French photographer Adolphe Braun published 288 photographs of models wearing the current fashion clothing of the period.

Braun’s photography began this genre and encouraged the photography of fashion in the world through the years. This worked a great advantage as it allows us to study the history and evolution of fashion successfully.

The fashion industry, however, has its growing disadvantages.

For example, former Vogue editor Kirstie Clements describes this industry as “not a pretty business” as it has severely damaging impacts on the models and their audiences.

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One of the most famous photographers is Helmut Newton. He is known for his black and white, highly distinctive photography that is timelessly recognisable. Newton worked with clients from Harper’s Bazaar to Playboy.
His most famous image, “Le Smoking” features a model smoking a cigarette.

fashion-model-health-thumb-375x561-63474The fashion industry is highly elite and competitive. In recent years, this industry has evolved into impacting the lives on young, impressionable people such as young girls that desire to look like the models they see in their fashion magazines. Many of these models have unhealthy diets or disorders to achieve their “perfect bodies”. This is a great disadvantage as it jeopardises the health of their audiences and impacts the reputation of the fashion industry.

 

Photojournalism

Photojournalism is a way of telling a story through photographs.

The first recorded practice of photojournalism occurred in the mid 19th century. These illustrations were produced in newspapers and were printed using engravings.

Pictured is Roger Fenton’s “Valley of the Shadow of Death”,engravings that were printed during the Crimean War. Fenton was the first official war photography and he began the genre of photojournalism.

The advantages of photojournalism are that they benefit the telling of a story. For example, photographs that accompany news stories can be referred to to give readers a visual aid in understanding the story.

With the development of modern cameras and photography technology, photojournalism has become a successful career path for many. However, it does hold disadvantages such as lots of travelling, highly independent work, and the potential of not having experience in any other career or genre.

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Henri Cartier-Bresson, also known as “the father of modern photojournalism” was a French photographer known for his street photography. He captured life as he saw it and spent hours on his photography in the streets.

 
Modern photojournalism includes job roles such as the press and paparazzi. This is a form of freelance photography that involves photographs of pursued celebrities and public figures.

Christina Broom is known as the first female press photographer.

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Her works were discovered and published in 2009 and featured mainly military subjects. She has an exhibition called Soldiers and Suffragettes named after her in the Museum of London.

 

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Paparazzi roles have the advantage of providing the public with “juicy” and intriguing images, however these are taken in stressful situations for the photographers as the paparazzi industry is highly competitive.

Also, the paparazzi is regarded by many as invading and they can be referred to as the “vermin” of the photography industry as they “feed” and “scrounge” on anything and everything that they can to sell a story. For example, the paparazzi will take images that the publication company, such as a newspaper, to exaggerate and in some cases make up a story to sell papers and make money.

 

Architectural

Photographs of buildings and similar structures fit into the genre of architectural photography.

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The first recorded architectural photograph is “View from the Window at Le Gras” by French photographer Niecephore Niepce in the 19th century.

Architectural photography mirrors the appreciation of architecture by society and captures its cultural significance throughout history, benefit those studying it today.

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Architectural photography is used the modern day as a form of advertisement and as a sales tool. For example, estate agents will hire architectural photographers to take aesthetically pleasing photos of their properties to advertise and sell.

This is the main use and advantage of this genre of photography. Unfortunately this is also a disadvantage as it is generally the only purpose of this form of photography and can be restrictive and boring for the photographer.

Medical

Medical photography is a genre of photography that involves capturing and documenting procedures, medical devices and clinical presentations, to name a few.

Medical photography requires technical skills of a high level to avoid the images presenting misleading and incorrect information.

These images are published in texts such as research, teaching resources and clinical documentation.

foundations

 

In 1840, the first application of medicine photography appeared. This was taken by Alfred Francois Donne. He photographed sections of teeth and bones. Using an iodine-sensitised silver plate and mercury paper, he created images through a microscope in a process called daguerrotypes.

Pictures are images Donne created of bodily fluids under a microscope.

Most medical photographers have a degree in photography from a college or university and frequently have a degree in the sciences. They need to have a good understanding of photographic and optical principles, and also understand the technical requirements of a particular job in order select or modify equipment.

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Today, medical photographers need photography degrees. This allows them to gain understanding of photographic and optical principles.

Medical photography successfully documents various stages of illness and can also create useful before and after images of procedures. They record and visually document the works within the medical field.

 

Bibliography

https://en.wikipedia.org/wiki/Fashion_photography
https://en.wikipedia.org/wiki/Adolphe_Braun
https://www.theguardian.com/fashion/2013/jul/05/vogue-truth-size-zero-kirstie-clements
https://en.wikipedia.org/wiki/Photojournalism#History
http://caleb-photojournalist.weebly.com/pros–cons.html
https://en.wikipedia.org/wiki/Architectural_photography#History
https://en.wikipedia.org/wiki/Paparazzi
https://www.theguardian.com/artanddesign/gallery/2014/mar/31/christina-broom-the-uks-first-woman-press-photographer
http://www.bbc.co.uk/culture/story/20140220-pictures-we-love-to-hate
https://en.wikipedia.org/wiki/Medical_photography

Sketchbook

My Theme

My project idea falls under the theme of “optical illusion”. I will achieve this by experimenting with mirrors and reflections to create illusions within the photographs without the use of post-production editing.

Test Shots


Litter

My original idea for my photoshoot was Political Advertising and I had the idea of photographing litter and pollution around Torbay to highlight the damage we are causing to the planet.

I took the below photographs on my phone to experiment and build on my technique before my actual shoot.

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My intention was to edit these photographs to look like billboard advertisements. For example, the picture of the litter trailing behind the bench would have had a caption like “Follow the littered brick road” and each photograph would have highlighted specific environmental issues.

This, however, I found to be a difficult task as the litter I found was in very public spaces, making it hard to photograph creatively. I imagined this would provide me with a bland and non-interesting photoshoot and would not create my intended political messages successfully.
I then experimented with grafitti shots, but again, these were also difficult to photograph as they were on busy roads or caused controversy when I photographed them. For example, the featured “Downies” image I took caused multiple members of the public to accuse me of sympathising with the writer’s slanderous message.

Controversy can be effective, however I was unprepared for my idea to cause as much as it did.

Darkroom

In groups we experimented taking photographs in the dark room. Pictured are some of the photographs we created.

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I found the process of this form of photography to be time consuming and limiting, as we had to bring physical objects to photograph.

This process did educate me successfully on how to develop film, however as I wanted to create a spontaneous and colourful photography portfolio, this process was not for me.

 

Shutter Speeds

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Using a feature on my phone’s camera called “light painting”, I created the above images. I believe this feature works by taking a video of the desired length and condensing each frame to create an image.

These photos were taken as experimentation as I didn’t have my camera on me. We experimented with lengths and speeds of strokes with the sparklers to create different effects such as wider lines and longer sparks.

I really enjoyed this process and this can be emulated using a professional camera by controlling the shutter speed, such as the image below.

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This is a photo I modelled for, taken by one of my classmates. This was his experimental shoot, in which he played with different timings for his shutter speeds. This was the most successful photo, which had a shutter speed of 15 seconds, allowing his time to carefully create our letters to create a details and successful image.

Aperture

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Above are experimental images I took of swans. These images failed as the aperture on my camera was far too low, not letting enough light into the lens.

Next time I would take these pictures during the day and ensure the aperture was high enough not to spoil the images.

 

PhotoShop

Displacement Map

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Here is a project I worked on on PhotoShop using Displacement Map.

First I dragged the flag onto the wall. I then changed the flag layer to hard light. I duplicated the brick layer and desaturated it. I then duplicated the grayscale brick wall to a new document, applied a gausien blur and saved it as a map. I then selected the flag layer  and did filter -> distort -> displace. This made it look like the flag had been spray painted onto the wall.
Layer Mask

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Above is another PhotoShop project I created using Layer Mask.

I used the Magic Wand tool + Shift to select the white around the diver. I then used Select+Inverse and with the Move Tool I dragged the diver onto the sea.

I went to Layer -> Layer Mask -> Reveal All and used a black brush to erase away half of the diver. I then swapped to white and brought back a part of the diver at 20% opacity to make it look like she’s in the sea. I used the tool along the curve of a wave to make it look more realistic.

Post Production

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This is one of the images from my photoshoot that I decided to manipulate using photoshop.

I took this photograph experimenting with the rule of thirds. The daisy in this photograph in the lower right section of the thirds draws the attention of the viewer.

This inspired me to encourage this drawing element further through editing. I decided to make the entire image black and white and keep the daisy in colour to create contrast.

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I began by bringing the image into Photoshop and duplicating the background layer. I used the image as the locked background layer so I could easily refer to the original image.
Then, I used the Quick Selection  Tool to select the head of the daisy. I then copied the head of the daisy.photoshop 2.png

Then, I duplicated the whole image and turned it black and white by going to image -> adjustments -> black and white.
This then brought up the above page, in which I could manipulate the black and white levels. I enhanced the red and blue hues to create a grainy and slightly abstract image.

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Then I pasted the head of the daisy back onto the manipulated image.

 

Planning the Shoot

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Kit

  • Canon DSLR Camera with spare batteries and charger
  • Class 10 64GB SD card

 

Location, Shooting Schedule and Props

Car park opposite Torre Abbey in Torquay at 9am on Monday 12th June 2017

My location became the props for my shoot. I found the mirror featured in my final images at my location and used the trees, plants, gravel etc to create my images. I didn’t need to source any of my own props.

Risk Assessment

My shoot had potential risks that I needed to consider to ensure I was safe while shooting.

  • Permission – As my shoot location was a public space, I did not need permission to photograph there or the members of the public.
  • Weather – I ensured my shoot took place on a dry day to ensure the equipment would not get damaged
  • Hazards – There were many hazards at my location such as litter, rubble, wires and moving cars. I walked around my location before shooting to identify these hazards before starting. I also ensured I was wearing suitable clothing that would prevent me from slipping or not being seen by cars
  • Injury – My main prop was a mirror that was damaged. I ensured I was careful when handling this prop so I didn’t cut myself.

Presentation – Script and PowerPoint

Slide 1 – Questionnaires

The product I create my advertisement for was “Story of Lily” – A perfume targeted towards young women. However,  the product was later re-branded as a body mist to appeal more successfully towards my target market of girls ages 14-19.
The decision was made after receiving the results of my primary research. I conducted questionnaires and asked the following:

  • What types of adverts appeal to you most? (Tick all that apply) 

    We asked this to gain an overall insight into what adverts are popular currently as we were new to this perspective of TV advertising.

The majority of the answers liked adverts that were humorous or had a storyline (narrative).

  • What is your favourite advert and why? 

    We asked this to narrow down the above answers and get direct examples of popular TV advertisements.

The most popular answer was the Doritos advert for being funny.

  • What is your least favourite advert and why? 

    We asked this to gain examples of unpopular adverts so we knew what features to steer away from when creating our own advert.

The most popular answer was GoDaddy Loans for being unprofessional and immature.

  • What three words do you associate with Christmas adverts? 

    We asked this to create a form of a word mood board so we could use words and their connotations to inspire our advert and conjure ideas.

Answers included: happy, fantasy, festive, exciting, cute, cheerful, funny, family, food, John Lewis, Christmas trees and Santa

  • Which of the following words do you associate with a perfume advert? 

    Similarly to the above question, we wanted words that not only were associated with Christmas, but more specific words to the actual product.

Answers included: Elegance (said 5 times), lust, love, French, fashion.

  • What is your age? 

    We asked this to determine what particular ages liked so we could create an advert tailored closely to our primary and secondary target audiences.

Answers were from 16 and 17 year olds. This was a positive response as I was able to make sure my advert would appeal to this age group.

The most useful information for me that was taken from this survey were the words that were given that associated with Christmas and perfume. I created a semantic field of elegance and love throughout the advert. I found the other answers somewhat unuseful and next time I would tailor the questions to give answers specifically about perfume or Christmas, as I found the “favourite” adverts to be difficult to gain inspiration from.

The decision to re-brand my product as a body mist, rather than a perfume, was made after the questionnaires and peer feedback. I decided that the term “mist” gave the product a less-mature feel and would encourage parents to purchase it, as they may be happier with their children wearing it opposed to a perfume which can feel “too old”.

 

 

Slide 3 – Inspiration

I took inspirations from existing perfume advertisements such as Nina Ricci’s “Sunday Girl/L’Elixir” advertisement and Nina Ricci’s “L’Eau” perfume advertisement.

 

Play adverts

Both of these adverts hold similar themes and narratives and they also share a semantic field of magic and stereotypical femininity.

 

Slide 4 – Inspiration (Cont.)

Here are some images that demonstrate the correlation between my advertisement and my inspirations.

 

Slide 5 – Going Against the Grain – Costume and Colour

As my advert is aimed towards a younger audience than Nina Ricci’s, I decided to make decisions that go against the grain of typical TV advertisements, particularly for perfume. Some girls of a younger generation these days do present themselves as less feminine, so the actress’ costume was a black skater dress that isn’t typically feminine. She also wore minimal make-up and purple nail varnish which has connotations of mystery and magic.

 

Slide 6 – Going Against the Grain (Cont.)

The music used in the advertisement was an instrumental version of Once Upon A December from the animated film Anastasia. Anastasia is a princess that begins her teenage years finding herself and building courage as she goes on her adventures. I felt this was an appropriate moral and message to carry through my advert for my target audience.

Moreover, perfume adverts also generally tend to be fairly loose in relation to the product and their messages can be unclear (as I found with Nina Ricci’s advert) They don’t offer a direct solution to a problem, as theorised by Mazlow’s hierarchy of needs.

 

Slide 7 – Critique and Peer Feedback

Feedback from my peers on the finished product was very useful. The main comment was that my advert was slightly too long for television, and considering the age of my primary target audience, I would shorten the length of my advertisement next time as young people may lost interest too quickly and not see the product that is featured at the end of the advert.
My teacher felt that there were too many shots of the product, therefore I removed a photo of the product that I originally had at the end of the advert and overlayed the same text over the final hand-held filmed shot of the product at the end instead.

My peers praised my editing and “love[d] the transition from shot to shot”, which I also feel is a strong element in the finished product.

Powerpoint

Tarrin PowerPoint